Make every link more useful than just a link
ShortX transforms URLs into intelligent assets that automatically optimize the user journey, increase results, and reduce friction.
Our Mission
Most URL shorteners just make links shorter. We believe they should do so much more.
ShortX was built on the idea that every link is an opportunity - an opportunity to deliver the right content to the right user at the right time. By understanding context like device type, location, referrer, and timing, we enable links to adapt intelligently.
Whether you're a marketer optimizing campaigns, a product team A/B testing landing pages, or a developer building seamless user experiences, ShortX gives you the tools to make every click count.
The Problem
- •Traditional URL shorteners are dumb pipes - they just redirect
- •Mobile users land on desktop pages (and vice versa)
- •QR codes are permanent - can't update destinations
- •Analytics are shallow and don't drive decisions
- •Managing hundreds of links becomes a nightmare
Our Solution
- •Smart redirects based on device, location, time, and referrer
- •Dynamic QR codes - update destinations anytime
- •Rich analytics with breakdowns by country, device, referrer
- •Workspaces and tags for organized link management
- •Sub-150ms redirects with global edge network
Our Values
These principles guide every decision we make and every feature we build.
Radical Simplicity
Creating a link should take seconds, not minutes. We obsess over removing friction.
Power Without Complexity
Advanced features are available in layers, never intrusive. Start simple, scale when ready.
Automation Over Manual Work
If an action is repetitive, it should be automatable. Let the system do the work.
Insights Over Vanity Metrics
Numbers that drive decisions, not just dashboards. Every metric tells a story.
Reliability First
A link must always work. Fallbacks, monitoring, and uptime are not optional.
Privacy By Design
Collect only what's necessary, stay compliant. Your data privacy is our priority.
How ShortX is Different
Intelligence, Not Just Shortening
While other services just shorten URLs, ShortX adds intelligence. Create rules that route users to different destinations based on their context. Mobile users see mobile-optimized pages. Users from specific countries see localized content. It's like having a smart assistant for every link.
Performance at the Edge
Our redirect engine runs on Vercel's global edge network, delivering sub-150ms redirects worldwide. We use aggressive caching with Redis and optimize every millisecond. Fast redirects mean better user experience and higher conversion rates.
Privacy-First Analytics
We hash IP addresses with daily rotating salts - no raw IPs stored. Data retention is transparent and tier-based (7-90 days). GDPR and CCPA compliant from day one. Get the insights you need without compromising user privacy.
Built for Scale
Our architecture is designed to handle millions of redirects per month. PostgreSQL with row-level security, Redis caching, aggregated analytics tables, and smart indexing. You start simple, but you can scale to enterprise-level usage.
Our Team
ShortX is built by a team passionate about making the web better, one link at a time. We're developers, designers, and product thinkers who believe in the power of thoughtful engineering.
Want to join us? Get in touch.
Ready to get started?
Create intelligent links that adapt to your users and drive better results.